If you have clients who need help picking out the information and type of product for their printed tribute, you may be unsure of where to start to help them. It is important for you to take a moment to try and decide whether you want to handle it yourself or if you want to train a specialist to do it for you. One of the best ways you can help your client is by knowing your product inside and out. The more you know about your product, the more you are able to explain it and discuss it with the client, thus helping them immensely.
Know Their Timeline
When you first start working with your clients, know what their timeline is. By knowing when they need the product, you will be able to recommend the right printed tribute for them. For instance, if you know the funeral is only a few days away, you may need to suggest one tribute over the next for time purposes.
Some printed tributes will take longer to create and print, which will influence the timeline by a lot. If your client has more time to wait, then you may be able to offer more pages than with a tribute that needs to be printed immediately.
Know Their Needs
Another way you can help your client select a printed tribute is by knowing their needs and recognizing what they want. If your client is looking for a specific color, style, or number of pages, you will be able to recommend the best options for them based on their request and suggestions.
Before you begin offering any ideas, you want to take the time to ask your client questions and determine what it is they are looking for and what they desire in the end product.
Once you have an idea of what your client wants, you can then begin making recommendations to them. During this time, you will have the opportunity to suggest which printed tributes you think are the best and why they are the best. You can include extra services to help jazz up the piece to provide your customer with the most for his or her money.
Sometimes, your customers will not know what it is that they are looking for and this is where you need to step it up. Recommending products to your customers should come as second nature to you so you need to understand your product and know everything there is to know about it.
Once you have a good grasp on what your customer needs, selecting a printed tribute will be easy to do. It is your responsibility as the funeral director to help your customers get what they want and make sure that the process is as smooth as possible.